What's a Good Engagement Rate on Threads?
Understand engagement rate benchmarks on Threads. Learn how to calculate your rate, what numbers to aim for, and how to improve your engagement metrics.
Engagement rate is one of the most important metrics for measuring your Threads success. But what's considered "good"? Let's break it down.
What Is Engagement Rate?
Engagement rate measures how much of your audience interacts with your content relative to how many people see it.
Basic Formula:
Engagement Rate = (Likes + Comments + Reposts) / Impressions × 100
Example: Post gets 50 likes, 10 comments, 5 reposts, and 2,000 impressions. Engagement Rate = (50 + 10 + 5) / 2,000 × 100 = 3.25%
Engagement Rate Benchmarks
Engagement rates vary significantly by account size:
Nano Accounts (Under 1,000 followers)
- Low: Under 5%
- Average: 5-10%
- Good: 10-15%
- Excellent: 15%+
Smaller accounts typically have higher engagement rates because followers often have personal connections to the creator.
Micro Accounts (1,000-10,000 followers)
- Low: Under 3%
- Average: 3-6%
- Good: 6-10%
- Excellent: 10%+
Mid-Tier Accounts (10,000-100,000 followers)
- Low: Under 2%
- Average: 2-4%
- Good: 4-7%
- Excellent: 7%+
Large Accounts (100,000+ followers)
- Low: Under 1%
- Average: 1-2%
- Good: 2-4%
- Excellent: 4%+
Why Engagement Rate Drops with Size
This is normal and expected:
- Larger audiences are more diverse
- Some followers become inactive over time
- Content can't resonate equally with everyone
- Algorithm shows posts to portion of followers
Don't panic if your rate drops as you grow - focus on absolute engagement numbers and rate relative to peers.
Factors Affecting Your Rate
Content Quality
High-quality, relevant content generates more engagement. Generic content performs poorly.
Posting Time
Posts when your audience is active get more initial engagement, boosting overall performance.
Call to Action
Posts that ask for engagement get more engagement. Simple questions can significantly boost rates.
Content Type
Some formats naturally engage more:
- Questions typically get more comments
- Carousels often get more saves and shares
- Controversial takes get more replies
Niche
Some niches have naturally higher engagement:
- Entertainment: Higher engagement
- B2B/Professional: Lower engagement
- Lifestyle: Medium-high engagement
- Technical: Lower engagement
How to Improve Your Engagement Rate
1. Clean Your Hook
The first line determines whether people engage or scroll past. Make it count.
2. Always Include a CTA
Every post should invite action:
- "What do you think?"
- "Tag someone who needs this"
- "Share your experience below"
3. Respond to Comments
Engage back! This encourages more comments and shows algorithms your content generates conversation.
4. Post at Peak Times
Use analytics to identify when your audience is most active.
5. Create Conversation-Worthy Content
Move beyond informational to conversational. Posts that people want to discuss perform better.
6. Engage Before Posting
Spend 15-30 minutes engaging with others before your own post goes live.
Engagement Rate vs. Total Engagement
Both matter, but differently:
Engagement Rate:
- Measures content quality/relevance
- Useful for comparing posts
- Important for partnerships
Total Engagement:
- Measures absolute impact
- More important for growth
- Better indicator of reach
A 10% rate on 100 impressions (10 engagements) vs. 2% rate on 10,000 impressions (200 engagements) - the lower rate delivered 20x more total engagement.
Tracking Your Rate Over Time
Create a simple tracker:
| Week | Posts | Avg Impressions | Avg Engagement | Avg Rate | |------|-------|-----------------|----------------|----------| | 1 | 5 | 1,000 | 45 | 4.5% | | 2 | 5 | 1,200 | 60 | 5.0% | | 3 | 5 | 1,100 | 66 | 6.0% |
Look for trends rather than obsessing over individual posts.
When Engagement Rate Is Misleading
Viral Outliers
One viral post can skew your averages. Consider median alongside mean.
New vs. Established Posts
Fresh posts are still accumulating engagement. Wait 24-48 hours before measuring.
Different Content Goals
Not all content aims for engagement. Some posts serve awareness, brand building, or link clicks.
The Bottom Line
Focus on:
- Beating your own historical average
- Comparing similar content types
- Trending upward over time
- Quality of engagement (not just quantity)
A "good" engagement rate is one that's improving and supporting your overall growth goals.